When PATH introduced a new institutional strategy, we needed to communicate how its central concept—the “innovation platforms” through which PATH solves complex health problems—played out across the wide array of the organization’s work. Our design solution was a set of color-coded ribbons that weave through projects and health issues, an effective and concrete way to visually articulate a difficult abstract concept.

I developed the core concept and then worked closely with other content creators to define the structure of the brochure in which it was introduced, with sole responsibility for art direction, visual design, and print production.

Print
Visual design
Information design